March 4, 2025
This post is a little longer than usual but well worth the time! Another Key Variable in a Discounted Cash Flow (DCF) Valuation, a valuation method very commonly used by buyers and sellers of companies, is your discount rate, commonly represented by your weighted average cost of capital. The discount rate reflects the risk and expected return of investing in a business. In a Discounted Cash Flow (DCF) valuation, it’s used to calculate how much future cash flows are worth in today’s dollars.
• A higher discount rate means more risk or a higher required return—so future cash is worth less today, resulting in a lower valuation.
• A lower discount rate means less risk or a lower required return—so future cash is worth more today, leading to a higher valuation.
In short:
Higher discount rate = lower value
Lower discount rate = higher value
So how do you lower your discount rate?
1. Improve Capital Structure (Lower Debt Cost & Risk)
2. Increase Business Stability and Predictability
3. Strengthen the Company’s Credit Rating
4. Reduce Company-Specific Risk
5. Increase Transparency and Investor Confidence
Want to know how to do those things? Stay tuned for our next post.
Interested in more information or a quick consultation, please contact GW Legacy Advisors serving Sioux Falls, Rapid City, Omaha, Fargo, Des Moines and the surrounding great plains region. www.gw-legacy.com #businessconsulting
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