March 27, 2025
A business valuation isn’t just about determining how much your company is worth—it’s a powerful tool that can help you build long-term value and drive strategic growth. Whether you're planning to sell, attract investors, or simply improve your financial standing, understanding your business’s valuation can unlock key opportunities for improvement. What are some of the key factors that are used in valuations? And are used by buyers and sellers of companies to value their businesses? 1. Revenue and Sales Growth: specifically, what do you expect them to be going forward. 2. Cost of Goods Sold and Operating Expenses: of course, used to calculate profitability and a major part of cash flow. 3. Cash Flow: a. Positive cash flow ensures that a business can sustain operations and reinvest for growth. b. Free Cash Flow (FCF) is especially important in valuation models like Discounted Cash Flow (DCF). 4. Capital Expenditures: critical to free cash flow calculations that drive DCF valuations 5. Discount Rate or WACC – Weighted Average Cost of Capital: The rate used to discount future cash flows to present value. Also incorporates the required return for investors, based on the company's cost of equity and cost of debt. 6. Industry and Company Risk: These are subjective rates chosen by the analyst and feed into the discount rate and cost of capital. 7. Strategic and management plan: These plans are used by analysts to support their decisions regarding future growth rates, company risk, and confidence in company management. The key point is that business valuation isn't just a number—it’s a roadmap to increasing business value. Each of these factors is, to some extent, controlled by the business itself. So understanding how they drive valuations will enable you to gain insights into where you need to focus to improve your valuation…and at the same time make your business more successful. Stay tuned as we drive down on these factors and how you can impact them to increase your company’s value. Interested in more information, please contact GW Legacy Advisors serving Sioux Falls, Rapid City, Omaha, Fargo and the surrounding great plains region. www.gw-legacy.com #businessconsulting #businessconsultants #businessvaluation #estatevaluation #mergersandacquisitions #corporatevaluation